AVONDALE, ARIZONA – MARCH 06: Kyle Busch, driver of the #18 Sport Clips Toyota, prepares to drive during practice for the NASCAR Cup Series FanShield 500 at Phoenix Raceway on March 06, 2020 in Avondale, Arizona. (Photo by Chris Graythen/Getty Images)
We recently had the chance to interview Kyle Busch about his partnership with M&M’s, and he discussed several other hot topics pertaining to the 2020 NASCAR season.
Two-time NASCAR Cup Series champion Kyle Busch has been with Mars/M&M’S and Joe Gibbs Racing throughout much of his career at the top level of stock car racing, and that partnership has only gotten stronger over the last decade-plus since they joined all forces ahead of the 2008 season.
Over the years, Busch’s #18 Joe Gibbs Racing Toyota has represented dozens of Mars brands, including but not limited to Skittles, Snickers, Double Mint, Pedigree, and most iconically, M&M’s, and it has done so with countless different paint schemes.
Last year, both Busch and Mars inked multi-year contract extensions with the organization.
Busch’s #18 Toyota Camry is set to debut another new M&M’S paint scheme for this Sunday’s Folds of Honor QuikTrip 500 at Atlanta Motor Speedway, and he is set to run the scheme with a slightly different message in next Sunday’s Dixie Vodka 400 at Homestead-Miami Speedway as well.
Back on Monday, January 20, M&M’S Messages rolled out in stores nationwide and are now available in store and online, including on mms.com.
Through M&M’S Messages, M&M’s is bringing more colorful fun to their iconic chocolate candies through buzzworthy artwork on the packaging of four fan-favorite flavors. Displayed on these packages are 36 different messages that consumers can share with family and friends.
We had the opportunity to discuss this new paint scheme with Busch as well as his partnership with M&M’S in general.
He also talked about several other topics relating to what’s trending early on in the 2020 NASCAR season, including the bounty placed on him in the Truck Series by fellow Cup Series driver Kevin Harvick, his pursuit of 100 wins (and retirement) in the Xfinity Series as well as a potential Indy 500 bid.
The full interview is included on the next three slides. Special thanks to M&M’S and to Kyle Busch for his time.
